Cicheti
Italian restaurant delivery app
Overview
The product:
A mobile ordering app for an Italian restaurant. Target audiences who are aged 18-60 y/o that live in the metropolitan, will order food from restaurants at least once a week, are of different genders, and also include people with disabilities.
The problem:
Users mostly are working adults who need easy access to order food from their favourite Italian restaurant because the restaurant currently doesn’t have an app for food delivery and pick up.
The goal:
Our food delivery app will let users order their favourite food which will affect users who are too busy with work and have no time to cook dinner by letting users to order dinner and save time. We will measure the effectiveness by tracking orders amount and orders timing.
My role and responsibilities
UX designer for Cicheti Italian restaurant delivery app.
Responsibilities:
User research, usability study, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility and iterating on design.
User research: summary
Our core users, aged 18-60, are busy professionals and students who order food delivery weekly. They seek an easy-to-navigate Italian restaurant delivery app for local options.
Initial assumptions of a simple app evolved through research. Key findings highlight the need for:
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Comprehensive Accessibility: The app must be fully accessible for users with disabilities.
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Detailed Dietary Information: Clear allergen and dietary details are crucial for user safety.
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Flexible Order Options: A pickup option is essential to accommodate diverse and busy schedules.
This research indicates success hinges on providing critical information and flexible choices beyond basic delivery, enhancing the overall user experience.
User research: Pain points
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Busy schedule
Users have busy schedules and getting dinner is a hustle.
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App navigation
Extensive menu can get overwhelming for users.
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Reliability in delivery
Users would love to have a pick-up option so they can avoid delayed delivery and plan their schedule in advance.
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Allergy issues
Users can’t make notes/remarks on food that might trigger allergies to the restaurant.
Paper sketches for wireframes
Sketch iterations of same screen of the app, and the blue framed one is the selected design to proceed to digital wireframe.
Digital mockups (Round 1)
Adding local payment merchants to provide more payment options for users
High-fidelity prototype after 2 iterations
Accessibility considerations
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Make sure the font and background colours passed web colour accessibility check.
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Allergies and ingredients are included for all dishes for users with concerns. Users are also able to note down in the remarks field if they have requested.
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Users can track their food order after payment and contact the restaurant or rider.
Takeaways
Impact:
Users now can order food from their favourite Italian restaurant from an app, or schedule a pick up after ordering. The app is accessible to people who from 18 – 60 years old.
What I learned:
Learn to recognise my biases, and change my assumptions after doing usability study.
