HP Speaker Series
The HP Speaker Series positions HP as a provider of genuine thought leadership with real business impact, while also driving awareness and consideration for HP solutions and services. Each episode features local heroes, thought leaders, and experts discussing topical issues.
Our end-to-end campaign strategy, informed by audience research, encompasses creative direction, influencer strategy, and media strategy, focusing on audience interests. Interactive Q&A sessions facilitate idea exchange with thought leaders and attendees, and provide the sales team with shareable, concise, and insightful content.
Translating this strategic vision into a compelling user experience, my role focused on the design execution across all touch points. This involved crafting a cohesive lock-up design to establish immediate brand recognition, alongside developing a suite of engaging digital assets that resonated with our target audience across LinkedIn.
Campaign lock up development
Event social posts and registration page
And many more topics are introduced as the campaign grew and so does the content...
Central to enhancing the user experience, we designed and launched the HP Speaker Series Portal. This intuitive platform provided seamless access to all campaign episodes and thought leadership content, becoming a vital hub for engagement.
The campaign's impact was remarkable, with the HP Speaker Series resonating deeply with its audience. We achieved impressive growth, including an 850% increase in online interactions, a 138% rise in open rates, and significant event attendance. Our work was instrumental in strengthening HP's audience connections and directly contributed to their expansion across South-East Asia. This collaborative success was proudly acknowledged with a 'B2B' category win at The Drum Awards for Digital Advertising Asia Pacific 2021.
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